Just One Simple Adjustment To Your Practice Can Help You

Become The “Go-To” Chiropractor In
Your Community

Build a simple, profitable chiropractic business around the one innovative specialty no one’s tapped into yet— and get known as the most 
forward-thinking, trusted, and referred back expert in your community.

Just One Simple Adjustment To Your Practice Can Help You

Become The “Go-To” Chiropractor In
Your Community

Build a simple, profitable chiropractic business around the one innovative specialty no one’s tapped into yet— and get known as the most 
forward-thinking, trusted, and referred back expert in your community.

Why I Built This Course

Why I Built This Course

As Seen On

As Seen On

Your Chiropractic Practice is your baby.

Your Chiropractic Practice is your Baby

It’s the first thing you think about when you wake up, and the last thing on your brain before you fall asleep.

From reducing overhead to spreading the word about your business to making sure you have enough clients locked in to meet next month’s payroll, you’re more than just a chiropractor. 

You’re a business owner, a marketer, a bookkeeper, and so much more.  

Of course, you knew running a small business wouldn’t be easy. Despite the struggles, you’re up for the challenge and determined to make a name for yourself in your community and beyond. You study your practice obsessively, follow industry leaders, attend conferences, and maybe you’ve even brought on a consultant or two to help grow your business. 

You already know that in order to help more patients, make more money, and possibly retire a few years early, you’ve got to have a healthy stream of people lining up to work with you.  

It goes without saying that you dream of helping as many people as possible live pain-free. But let’s not kid ourselves: You also dream of financial freedom and peace of mind. 

You’ve been doing this long enough to know that the answer to becoming the go-to chiropractor in your community isn’t running another ad, printing more flyers, or sponsoring another event (you’ve been there, done that.) 

Want to be the name on everyone’s lips when someone asks, “Know a good chiropractor?”

You need to be known as more than just another chiropractor who’ll give you an adjustment or two and send you on your way. Individuals and medical professionals alike need to see you as a different kind of expert. A new breed of chiropractor who’s doing something no other chiro in town is doing.


(And I’m not talking about jumping aboard the adopting the newest trend or adopting the latest, hottest method.) 

Want to be the name on everyone’s lips when someone asks, “Know a good chiropractor?”

You need to be known as more than just another chiropractor who’ll give you an adjustment or two and send you on your way. Individuals and medical professionals alike need to see you as a different kind of expert. A new breed of chiropractor who’s doing something no other chiro in town is doing.


(And I’m not talking about jumping aboard the adopting the newest trend or adopting the latest, hottest method.) 

When there’s a chiropractor on practically every corner, it can feel impossible to clearly communicate what makes you the best choice.

But the solution isn’t just about learning to become a better marketer. It’s about becoming THE chiropractor with a fresh perspective and a new approach that gets patients real, lasting results.
The best way to stand out in a crowded market where everyone else is saying and doing the same thing is to find a wide-open space that no one has tapped into yet. 

That’s exactly how my clinic became the #1 chiropractic practice in Arizona. And it’s how I’ve generated such a strong demand for my services, that I now charge an average of $4,000 per patient, without accepting insurance. 

Before I became known as 
“The Spine Mechanic” and had a million-dollar chiropractic practice

I worked in the nuclear engineering field for the U.S. Department of Energy.

I can’t lie when I say it was a pretty cool gig. 

My team and I were handling some complicated materials and systems in designing weapons for our nation’s defense. 
After trading in my security clearance for civilian life, I decided to pursue my longtime interest in healthcare. While studying the art, philosophy and practices of traditional chiropractic care, my engineer-trained eyes and brain kept seeing these crystal clear connections between the way our bodies are designed, and the basic engineering principles of chemical, electrical and mechanical things.  
Before I became known as

“The Spine Mechanic” and had a million-dollar chiropractic practice

I worked in the nuclear engineering field for the U.S. Department of Energy.

I can’t lie when I say it was a pretty cool gig. 

My team and I were handling some complicated materials and systems in designing weapons for our nation’s defense. 

After trading in my security clearance for civilian life, I decided to pursue my longtime interest in healthcare. While studying the art, philosophy and practices of traditional chiropractic care, my engineer-trained eyes and brain kept seeing these crystal clear connections between the way our bodies are designed, and the basic engineering principles of chemical, electrical and mechanical things.  
Even though I was learning and absorbing chiropractic skills and principles, there was no shaking the methodical engineer inside me.
My colleagues, professors, and counterparts were using words like “innate intelligence”, “subluxation”, “pinched nerve,” “disc degeneration,” and “aging process.” All standard terminology among the chiropractic and medical community.

But what I saw through an engineering lens was “nerve impingement,” “impedance”,“disc desiccation,” and “entropy.” 

This way of thinking carried into my treatment plan with patients. I approached each individual as though I was examining a machine like an engineer (with a better bedside manner, of course). 

There was one particular condition I kept seeing over and over again in 97% of the patients that walked through my door. While they each came to me with different symptoms, aches, and pains, there was ONE condition they all had in common:  

Spinal stenosis (or as it’s more commonly called in the chiropractic world, subluxation). The general rule is that there is no official “cure” for spinal stenosis, and in fact, it’s the leading case of spinal surgeries in the country. 
I developed an extremely simple, but effective non-invasive treatment for spinal stenosis that is rooted in engineering and biomechanical principles.
It worked. Not only were my patients experiencing life-changing results in their overall health and wellness. I soon began experiencing life-changing profits because my business exploded. 

When I made it my mission to correct spinal stenosis in every single patient that came through my door, I became known locally and nationally for this ONE thing that no one else is doing.  

I was speaking in terms my patients understood and earning massive credibility among physicians, surgeons, and institutions such as the Mayo Clinic, who is now one of my top referral sources. 

Today, I run the #1 chiropractic clinic in the state of Arizona. I’ve authored a book on my natural approach to stenosis and spoken across the country on this idea of advancing the art of chiropractic with the science of engineering. 

Chiropractors from all corners of the U.S. have brought me in as a consultant to train them and their team on my engineering-based approach. Now, with my new program, I’m on a mission to reach as many chiropractic physicians as possible, so we can help as many people as possible live longer, healthier lives while living our dream life as well. 
Even though I was learning and absorbing chiropractic skills and principles,

There was no shaking the methodical engineer inside me.

My colleagues, professors, and counterparts were using words like “innate intelligence”, “subluxation”, “pinched nerve,” “disc degeneration,” and “aging process.” All standard terminology among the chiropractic and medical community.

But what I saw through an engineering lens was “nerve impingement,” “impedance”,“disc desiccation,” and “entropy.” 

This way of thinking carried into my treatment plan with patients. I approached each individual as though I was examining a machine like an engineer (with a better bedside manner, of course). 

There was one particular condition I kept seeing over and over again in 97% of the patients that walked through my door. While they each came to me with different symptoms, aches, and pains, there was ONE condition they all had in common:  

Spinal stenosis (or as it’s more commonly called in the chiropractic world, subluxation). The general rule is that there is no official “cure” for spinal stenosis, and in fact, it’s the leading case of spinal surgeries in the country. 
I developed an extremely simple, but effective

Non-invasive treatment for spinal stenosis that is rooted in engineering and biomechanical principles.

It worked. Not only were my patients experiencing life-changing results in their overall health and wellness. I soon began experiencing life-changing profits because my business exploded. 

When I made it my mission to correct spinal stenosis in every single patient that came through my door, I became known locally and nationally for this ONE thing that no one else is doing.  

I was speaking in terms my patients understood and earning massive credibility among physicians, surgeons, and institutions such as the Mayo Clinic, who is now one of my top referral sources. 

Today, I run the #1 chiropractic clinic in the state of Arizona. I’ve authored a book on my natural approach to stenosis and spoken across the country on this idea of advancing the art of chiropractic with the science of engineering. 

Chiropractors from all corners of the U.S. have brought me in as a consultant to train them and their team on my engineering-based approach. Now, with my new program, I’m on a mission to reach as many chiropractic physicians as possible, so we can help as many people as possible live longer, healthier lives while living our dream life as well. 

97% of the U.S. population is suffering from spinal stenosis.

And yet, very few chiropractors and medical pros are treating it correctly, let alone diagnosing it at all.
My goal is

To teach you how to build a simpler, more profitable business by focusing 
on treating Spinal Stenosis.

You may be wondering: 
How complicated is this and why should I bother learning a new specialty?

But the reality is my approach to treating Spinal Stenosis is simple. When you start to view this condition through an engineering lens, it becomes clear exactly what causes it and how to correct it.
In fact, the majority of my patients are in and out of their visit within 15 minutes.  

15 minutes. 3 times a week. $4,000 in cash on average per patient flowing into my business (we don’t take insurance). 

If you get just 5 new patients a month at $4,000 each, you’re looking at $240,000 in revenue for the year. 

And along with those increased profits, you’ll be helping more people experience lasting relief and better health, and you’ll be recognized as a thought leader in the chiropractic and medical community. 

Introducing

The Spinal Engineer

Engineering Your Chiropractic Practice for Profits

A proven business blueprint designed to give you the knowledge, processes, and coaching you need to master spinal stenosis treatment from diagnosis to prevention, so you can become the “go-to” practice in your state and beyond, and watch your business explode with lifelong patients, referrals, and massive respect from the medical community.

By the end of the program, you’ll be able to…

  • Diagnose And Treat Spinal Stenosis Like An Engineer without having to get an engineering degree 
  • Create Lasting Relief And Better Health For Every Patient and become known as the chiro with the “magic touch” 
  • Treat Fewer Patients And Charge More and shift to a cash-only model that doesn't rely on insurance, if that’s one of your goals 
  • Have A Recurring Revenue Model. You’ll create lifelong patients who trust you enough with their care to commit to you
  • Speak Fluent Biomechanics And Engineering Principles. You’ll understand how to communicate with patients in a way that builds trust and authority 

Introducing

The Spinal Engineer

Engineering Your Chiropractic Practice for Profits

A proven business blueprint designed to give you the knowledge, processes, and coaching you need to master spinal stenosis treatment from diagnosis to prevention, so you can become the “go-to” practice in your state and beyond, and watch your business explode with lifelong patients, referrals, and massive respect from the medical community.

By the end of the program, you’ll be able to…

  • Diagnose And Treat Spinal Stenosis Like An Engineer without having to get an engineering degree 
  • Create Lasting Relief And Better Health For Every Patient and become known as the chiro with the “magic touch” 
  • Treat Fewer Patients And Charge More and shift to a cash-only model that doesn't rely on insurance, if that’s one of your goals 
  • Have A Recurring Revenue Model. You’ll create lifelong patients who trust you enough with their care to commit to you
  • Speak Fluent Biomechanics And Engineering Principles. You’ll understand how to communicate with patients in a way that builds trust and authority 

The Program Curriculum

There are 6 core learning modules, plus a comprehensive library of worksheets, resources, and 
exercises to help you put your learning into action from Day One.

01

Niche Down To Drive Profits Up

Niche Down To Drive Profits Up

The Reason

The reason spinal stenosis is such a game-changing specialty is simple.

Everyone has it. And yet, very few chiropractors and medical pros are treating it correctly, let alone diagnosing it at all. 

Inside this module, I’ll guide you through Spinal Stenosis 101 from an engineering perspective (even if you have zero engineering knowledge). You’ll quickly understand why Spinal Stenosis Treatment should be the backbone of your profitable practice — one that will allow you to grow a thriving chiropractic business based on innovation, reputation, and an endless stream of referrals from patients and medical professionals alike. 

We’ll dive into:

  • The No. 1 shift in your positioning and patient communication that will differentiate you from other chiropractors
  • How to make Biomechanics work for your business (and how applying these principles will position you as an unparalleled expert in your industry)
  • Why you don’t need to be an engineer to treat spinal stenosis like one
  • The biomechanical (read: non-surgical) approach to treating spinal stenosis while creating lifelong patients
  • What to say (and what not to say) during your initial patient consultations so even the most skeptical people will instantly earn your trust and business
  • How to ID the most common, yet unexpected symptoms of Spinal Stenosis, so you can deliver massive “aha moments” that change your clients’ lives (while increasing your conversion rate)

We’ll use the following tools:

  • Mechanical Stenosis Made Simple Video you can show patients, so they understand Spinal Stenosis in less than 25 seconds
  • Surprise Symptoms Checklist, so you can educate patients on how Spinal Stenosis may be affecting their everyday health (from their gut health, heart health, and beyond)
  • Patient Visit Flow Chart, so you know exactly what to do during each patient visit

02

Radiological Analysis And Talking 
So Patients Will Listen

Radiological Analysis And Talking So Patients Will Listen

There’s no doubt about it:

There’s no doubt about it: seeing is believing.

And part of building trust with your patients and the medical community as a whole is being able to show physical evidence of your diagnosis. In this module, I’ll guide you through making Radiological Analysis a key part of your patient process and “secret sauce.”

By the end of this module, you’ll be able to analyze and explain X-Rays like never before. You’ll see things even the most highly regarded radiologists and chiropractors would overlook. 

We’ll dive into:

  • The pros and cons of in-house and outsourcing and how to make the best decision for your practice
  • How to spot mechanical stress better than most radiologists
  • How to identify and explain entropy to your patients (and why this is key to your success and building patient trust)
  • The No. 1 change you need to make when taking X-Rays in-house (and what to do differently if you’re outsourcing)
  • Examining actual X-Ray images of a healthy spine vs. one with Spinal Stenosis, so you can quickly identify it and show your patients to see it as well
  • How to review the X-Rays with patients so they understand
  • An actual video of Dr. Robb reviewing a patient’s X-Ray to them

We’ll use the following tools:

  • The Engineer’s X-Ray Vision Process, so you can quickly learn how to zero in on mechanical Spinal Stenosis
  • In-House X-Ray Settings, so you always get a picture-perfect X-ray
  • Patient Approach Checklist, a guide to reviewing the X-Ray step-by-step, word-for-word, so the patient can see and understand your findings
  • Chiropractic Terminology Converter, so you’re using the engineering language versus standard chiropractic terminology

03

Visit 2 - Designing 
The Active Treatment Protocol

Visit 2 - Designing 
The Active Treatment Protocol

Now that you have your

Now that you have your undeniable evidence of Spinal Stenosis in hand from the X-Rays, it’s time to put your patient’s mind at ease and give them their game plan.

During this module, I’ll outline the simple steps you’ll take each new patient through to help make your treatment plan an easy yes — even if it’s expensive and not covered by insurance. Nothing salesy here; just pure education and facts, backed up by the confidence that you’ll deliver on your promise.

In addition, I will walk you minute-by-minute through your patient’s first treatment session, so you know exactly what to do and what not to do during that first visit.  

By the end of this module, you’ll feel confident guiding patients from initial consultation to long-term clients. Your conversion rate and your prices will be higher, but the number of patients you need to serve can be lower.  

We’ll dive into:

  • Educating your patient and your team
  • Training your team on the trust-building patient intake process 
  • An in-depth overview of the 12-week treatment plan I recommend for all Spinal Stenosis patients (and why 36 visits is the magic number)
  • The 3 key pieces to include when presenting the patient with their treatment plan
  • ​The 7-minute video that’ll give patients the peace of mind to proceed
  • How to talk finances without flinching 
  • The No. 1 conversation you should never discuss with your patients (let your team do it instead)
  • Coaching your team to have a non-awkward “money talk” - the same straightforward approach I’ve used to get my average patient to spend $4,000 (without accepting insurance)
  • Conducting the Initial Treatment
  • The agenda for Session 1 
  • A checklist of do’s and don’ts

We’ll use the following tools:

  • 12-Week Plan Overview, so you have a roadmap of what to expect for each patient’s treatment plan
  • Pitching the Plan, a script you can make your own to sell the treatment plan and maintain a high conversion rate
  • Report of Findings Video, a 7-minute video your team can share with your patients to show the proven results of this 12-week plan 

04

“Rinse And Repeat” 
Active Care And Correction Plan

“Rinse And Repeat” 
Active Care And Correction Plan

Once your patient has signed onto their 12-week care plan

Once your patient has signed onto their 12-week care plan, you’ll be seeing them 3 times a week.

In this module, I’ll walk you through the simple technique you will apply to each of these visits. We’ll also design your repeatable formula for every patient visit going forward, so your patients can get in and out quickly, while still getting personalized attention and service.

We’ll dive into:

  • The Patient Check-in Process you and your team will take every patient through
  • The “First 5 Minutes” script of questions you’ll talk through with each patient
  • The No-Technique Technique you will apply to your patient every single time they come in
  • 3 ways to maintain authority and credibility throughout each visit (including the one thing you should never do, that most chiropractors do)
  • The Patient Checkout Process you and your team will take every patient through to keep them motivated and encourage referrals

We’ll use the following tools:

  • Bedside Manner Checklist, to ensure your treatment time is efficient and productive
  • Live Video of Dr. Robb applying the technique

05

Maintenance And Prevention Protocol

Maintenance And Prevention Protocol

Your patient has completed their 12-week care plan and

Your patient has completed their 12-week care plan and they’re feeling like a new person.

Now what? In this module, I’ll walk you through how to make sure your patient’s Spinal Stenosis has been corrected and how to educate your patient on the importance of care and preventive maintenance, so they can avoid disability for as long as possible.

It’s time to perform the Close Down Exam to confirm the progress you’ve helped them make and ensure they are ready to go into Maintenance Mode, and if not, recommending 3-5 more sessions.  

Once they’re cleared, you’ll give them a maintenance plan to ensure they stay pain-free for as long as possible.  

We’ll dive into:

  • Entropy Education, so you can easily understand and explain it to your patients and staff
  • How to conduct the Close Down Exam to confirm the progress you’ve helped them make (think of this as showing them a before and after of their Spinal Stenosis)
  • How to implement the game-changing maintenance model that will ensure recurring revenue for your practice (and continued health for your patients)

We’ll use the following tools:

  • Why Maintenance Is Important Video to share with your patients
  • Entropy Education Patient Care Chart, so you can help patients understand entropy
  • Close Down Exam Checklist, so you know what equipment you’ll need and what process to use

06

Creating Your Pipeline 
Of Physician Referrals

Creating Your Pipeline Of Physician Referrals

The beauty of aligning your practice around biomechanics and engineering is twofold:

1) You’re able to differentiate your practice as innovative and groundbreaking 2) You’re creating a natural pathway for referrals from physicians who respect your innovative approach.

If just 3-4 physicians start consistently referring to your practice, it can explode your business. In this module, I’ll walk you through exactly how to create your pipeline of referrals. 

We’ll dive into:

  • Building relationships with your patient’s network of physicians
  • Understanding when (and who) to refer your patients to a specialists
  • The ONE email that could earn you effortless referrals (and exactly how to word it)

We’ll use the following tools:

  • Sample Letter to a Physician, so you can get a visual of how to write simple letters that produce respect and referrals from medical doctors in your community
  • Examples of Referral Cases, so you can learn how to refer and how to accept referrals from other doctors

Plus These Bonuses

Bonus 01

New-Patient Marketing Kit

Everything you need to seamlessly take potential patients from “on the fence” to lifelong patients.

Bonus 02

Staffing for Less Overhead

A guide to hiring the right people, creating a healthy culture, and training for low turnover.

Bonus 03

Referral Channels

So you know what kind of complementary specialists to build relationships with.

Bonus 03

Access to a Private Facebook Group

A members-only community where you can share your progress, get accountability, and get direct access to me.

Bonus 04

Access to a Private Facebook Group

A members-only community where you can share your progress, get accountability, and get direct access to me.

Bonus 05

Monthly Live Q&A Calls with Dr. Robb

So that you can ask questions, get unstuck in a matter of minutes, and maintain your momentum right until the end.

Sign Up Now For Our Fall Flash Sale Pricing

50% off All Course Tiers For The First 20 Purchasers

Sign Up Now For Our Fall Flash Sale Pricing

50% off All Course Tiers For The First 20 Purchasers

Level 1

Online program + Bonuses

$1297

Level 2

Online program + Group Coaching (monthly for 6 months)

$2297

Level 3

Online program + 1:1 Coaching (6 calls) + An in-person office evaluation from Dr. Robb for the first 10 members!

$4997

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Dr. Robb is the spine/body "mechanic" you've been looking for.
Dr. Robb is the spine/body "mechanic" you've been looking for

Lavinia C.

Dr. Robb's practice is 100% different than what you may have heard (like myself) in that there is NO twisting of the spine.

Mindy R.

Not your average chiropractor.
Not your average chiropractor.

Mark H.

Mark H.

I am a current patient of Dr. Robb and have personally experienced the engineering approach to biomechanics and the treatment parameters of his spinal stenosis program. This program is an innovative approach to the epidemic of spinal stenosis.

Louis Trunzo M.D.

Dr. Michael Robb's background in the field of nuclear engineering coupled with intense biomechanical training enables him to diagnose and treat patients with more specificity resulting in improved outcomes. I trust him with my referrals and his unique approach to spinal stenosis .

Dr. Joel Virkler Orthopedic Surgeon

I am a current patient of Dr. Robb and have personally experienced the engineering approach to biomechanics and the treatment parameters of his spinal stenosis program. This program is an innovative approach to the epidemic of spinal stenosis.

Louis Trunzo M.D.

Dr. Michael Robb's background in the field of nuclear engineering coupled with intense biomechanical training enables him to diagnose and treat patients with more specificity resulting in improved outcomes. I trust him with my referrals and his unique approach to spinal stenosis .

Dr. Joel Virkler Orthopedic Surgeon

Try The Spinal Engineer For 30 Days With My 100% Satisfaction Guarantee

I’m so sure that you’re going to become the go-to chiropractor, that I’m even offering a 30-day Guarantee. As an entrepreneur myself, I’m as invested as you are in your business. I’m in the business of getting serious, life-changing results for chiropractors like you. By the end of these 30 days, you’ll have had time to go through the entire course.  

If at that point, you don’t feel totally confident that you’ll get results, simply reach out, show us you’ve put in the work, and we’ll refund you 

Try The Spinal Engineer For 30 Days With My 100% Satisfaction Guarantee

I’m so sure that you’re going to become the go-to chiropractor, that I’m even offering a 30-day Guarantee. As an entrepreneur myself, I’m as invested as you are in your business. I’m in the business of getting serious, life-changing results for chiropractors like you. By the end of these 30 days, you’ll have had time to go through the entire course.  

If at that point, you don’t feel totally confident that you’ll get results, simply reach out, show us you’ve put in the work, and we’ll refund you 

Frequently Asked Questions

Frequently Asked Questions

Have a question that isn't answered here? 

Email us at support@painpointconsulting.com

Email us at support@painpointconsulting.com

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